We tried it in different places, the first time at Baby Spoon, a restaurant near our hotel, where we were approached every 10 minutes or so by street vendors selling all sorts of knickknacks. For a true Viet experience, I suggest you proceed to the other end of the sidewalk where locals enjoy their blend on low tables and stools.
We also tried the coffee at the Trung Nguyen coffeeshop, a popular chain similar to our Figaro. And we had another cup in one of the kiosks in Ben Thanh market, over breakfast of French bread and pate (more about the pate later). We were never disappointed.
Still, the best one I tried was at Highlands coffeeshop, another popular chain of coffee stores similar to Seattle's Best and Starbucks. Maybe they use coffee from Buon Ma Thuot because I read somewhere that the best Vietnamese coffee comes from this area. Or maybe they just mix theirs really well.
Vietnamese
coffee is served in an interesting fashion. The tiny coffee filter pot
(it looks like a cup made of either stainless steel or aluminum) has
four components: the cup itself, the saucer that it sits on, a
disc-like filter piece with holes, and a cover. The filter cup together
with the saucer sits on top of your coffee mug or cup, which contains
condensed milk for later mixing. If you look inside, you'll see coffee
grounds pressed by the filter disk. Hot water is poured over the filter
pot and covered. The brew will slowly drip into your coffee cup. It's a
very charming setup. When the dripping stops, stir the coffee so that
it blends with the condensed milk. No need to add milk or sugar.
For more info on how to prepare your own Vietnamese drip coffee, go to Ineedcoffee.com.
You must go to Ben Thanh market early (before 7 am preferably) to buy their superb French bread. It's perfectly crusty yet soft and airy inside. Enjoy it as a banh mi, a sandwich with vegetable and meat fillings. Or like I wanted to, with plain butter. Clang, Keith, Shisha and I found a spot in one of the kiosks for our breakfast and we ordered hot coffee and butter to enjoy it with. Minutes later, I was served two slices of what looked like liver. I asked the lady if it was butter and she said yes. I asked if it was pate, with Keith pointing to his side where his liver is. The lady adamantly said no. She insisted that it was butter, claiming that in Vietnam, they have two kinds: the yellow one and the one served to me just now, deep-fried. I gave it a taste and confirmed my suspicion that it was indeed pate. I was disappointed, though amused that they sell pate in the market. How sosyal.

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